Social Media Platform Strategies, Community Building, Visual Storytelling, and more!

Social media is a game-changer for businesses aiming to increase their awareness online. With tailored strategies, you can harness the unique strengths of each platform, creating a dynamic and engaging presence.

Platform-Specific Strategies

Understanding the nuances of each social media platform is essential for crafting effective strategies. Tailor your approach to match the unique features and audience preferences of platforms like Instagram, Facebook, and LinkedIn. By customising your content for each platform, you can maximise engagement and reach a diverse audience. It's crucial to recognise that different types of content perform differently across platforms due to variations in user behaviour and content consumption patterns. A multi-channel approach allows consistent and repetitive brand presence and message, reinforcing your brand identity across diverse audiences. This ensures that your content resonates effectively on each platform, contributing to a cohesive and impactful online presence.

Community Building for Stronger Connections

Building a vibrant online community is a cornerstone of successful social media marketing. Create engaging content that not only informs but also sparks interaction, fostering a sense of community among your followers. In addition to responding promptly to comments, leverage automated Facebook and Instagram Messenger responses to acknowledge messages with a 'we've received your message' notification, ensuring that your audience feels heard and valued. Actively ask questions, initiate conversations, and utilise these automated features to strengthen the bond between your brand and your online community.

Visual Storytelling for Impact

Visual content, particularly videos, is a powerful tool on social media. According to recent statistics from Animoto,

93% of companies have acquired new customer(s) via social media video.

Video content has the ability to capture attention and convey emotions, making it an invaluable asset for brand storytelling. For instance, consider the success of content creators, who often effortlessly connect with their audience through relatable and casual video content. This kind of approach fosters a genuine connection with viewers, showcasing the power of incorporating impactful video elements into your social media strategy.

Consistent Branding Across Platforms

Maintain a consistent brand look on all social media platforms. This helps people easily recognise and relate to your brand. Keep visuals, tone, and messaging in line to create a unified brand experience. Using brand guidelines—a set of clear rules—makes it simpler to ensure this consistency. It guides everyone on how to use the brand elements correctly, keeping the look and feel the same in all marketing materials. These guidelines are like a roadmap, making it easy for everyone, both inside and outside the company, to keep the brand consistent across different channels.

Engagement Analytics for Continuous Improvement

Regularly analyse your social media performance by comparing it to industry benchmarks to understand the effectiveness of your strategies. Identify what works well and areas for improvement and adjust your approach based on insights to continuously refine and optimise your marketing efforts.

Key Metrics to Monitor:

• Likes and Reactions: Indicates audience sentiment and interest.

• Comments: Reflects engagement and provides an opportunity for direct interaction.

• Shares/Retweets/Reposts: Demonstrates content virality and amplification.

• Click-Through Rate (CTR): Measures the effectiveness of call-to-action elements.

• Follower Growth Rate: Assesses the rate at which your social media audience is expanding.

See how your LinkedIn connections are growing, aiming for an average monthly growth of 5-10% in professional sectors. On Instagram, target a follower growth rate of 2-5% monthly, while aiming for a 1-3% engagement rate on posts. For Facebook, strive for a monthly growth rate of 1-3% and aim for a 0.5-1.5% engagement rate. These specific benchmarks provide a practical way to measure your social media success against industry averages, allowing you to identify strengths, areas for improvement, and adjust your strategy for optimal results.

Unlock Your Social Media Potential Today!

By implementing these strategies, you can harness the power of social media to enhance your brand presence, connect with your audience on a deeper level, and achieve meaningful results. Remember, it's not just about being on social media; it's about leveraging these platforms strategically to achieve your business goals.

Contact Excelerate Marketing today for a free consultation, and let our team of marketing experts help excelerate your business to new heights.